- Professional summary
Michelle Cavé started the business in 2018, following a PR and marketing career that began in 1999 and has successfully built up a sustainable entity that has grown mostly through referrals from startups to multinationals. Michelle has worked in-house and in a consultancy environment, and in some instances, established PR departments from scratch.
Company name : Brandfundi
Established date : K2018/622971/07
This agency was founded on a PR and marketing career that began in 1999, when robust, The Agency experience spans across various sectors with specialist experience in corporate communication, issue and crisis management, content creation and corporate social responsibility. traditional and fundamental PR principles were inculcated.
Brandfundi has undertaken multiple B2B and B2C briefs across various industries and categories. Career experience spans across sectors including FMCG, Fashion, Health & Beauty, Media & Marketing, Manufacturing, Retail, ICT, Banking, Corporate Social Investment, Sport Sponsorship and Fintech (Cryptocurrency/ICOs). Brandfundi believes that working with clients who are able to commit time to build and nurture a partnership, will achieve the best results. This includes collaboration, trust, respect and accessibility
Through constant training and exposure to the latest industry and communication trends, Brandfundi is able to keep up with modern day strategies, tactics and tools. When necessary, Brandfundi collaborates with a network of preferred partners/suppliers to scale up or offer specialised expertise, specifically in digital marketing.
Clients who partner with Brandfundi can be assured that all activities will be aligned to the overall communication and business objectives. And ongoing strategic counsel will be provided to advise client on how to approach situations that will best serve the brand and its key stakeholders.
Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.The agency observes the Barcelona Principles 2.0 with regards to PR measurement.
We can assist you in the following areas
Strategy development and implementation:
Using PR techniques to build, reaffirm or shift perceptions about a brand through consistent messaging, behaviour and share of voice.
•Issue & Crisis Management
Identifying potential issues, and preparing a framework of responses through holding statements, FAQs and media training for key spokespeople to navigate each possible situation with considered approach.
Leveraging strategies and tactics to engage with internal and external audiences about the company’s business strategy and objectives.
•Corporate Social Responsibility
Strategically supporting, sourcing and/or aligning the corporate social responsibility initiatives to the overall business or brand strategy.
Press Releases | Thought Leadership Articles | Blogs | Websites | Newsletters | Speeches | Brochure Copy | Case Studies | Company Profiles | Biographies etc
Practical PR Boot Camp Coaching (media relations, communication skills, research, content management and content planning) | Media Training | Social Media Masterclass
Social Media | Design | Infographics | Podcasts & Vodcasts | Webinars | Advertorials | Internal Communication | Collateral Development/Marketing Communications
Roadshows | Launches | Conferences & Exhibitions